Video on a Business Blog is all you Need
If anything, put plenty of video on your blog. It is the best way to promote your business in many different ways at the same time. Here is a short list of the immediate benefits of putting video on your business blog.
- It has the power to keep people’s attention. Yes, we can read at text article, yes we can hear an audio file or podcast, but video grabs your attention and keeps you there for as long as it is relevant and entertaining. And people will “get” your message if you produced it right.
- It attracts searches exponentially. This is where the true power of the internet comes into play. Most video snippets are uploaded to third party “free” hosted sites such as “Youtube,” “Viddler,” “Vimeo,” “Metacafe,” “Revver” to name a few. More than half of your views are going to come from the video host site alone. Which means, it “doubles” the effort of the video just being on your site. A very cool thing is that all these sites lets you “lift” the HTML code from their site and “embed” the video to your own blog or website. And get this, if people like your video, they “pass” it around by emailing the link of the video to their friends and their friends pass it on to to others and so on.
- Video allows you make a “call to action” to contact you to buy your service or product. What better way to have a virtual “salesman” who works 24/7 online that brings you in leads and customers.
- Video is memorable. It can have a more lasting affect for people remembering what you have to offer.
So, if you want an immediate “ROI” in putting up a business blog and getting visitors right away and possibly a sale with weeks, it is a must to put video in your blog!
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