The State of Blogging Today
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Curious to know about how effective blogging is right now? I came across some interesting statistics from a well known blog about blogs, Technorati.
There are over 130 million blogs indexed as of 2002. Over 77% of internet users read blogs. Just these two statistics alone make blogging for your business relevant to anyone going online to read about your industry.
Over 60% of blog readers are between the ages of 18 to 44 years old and 75% of those have college degrees. On top of that, one in four have over a 100 thousand household income. So you have a well educated, young to middle aged population with a very decent income. Would you be interested in attracting this audience to a blog you set up for your business? Of course you would!
Out of the current business related blogs out there, 32% are self employed, and 14% are corporate bloggers. In other words, a little less than half of all blogs are already made by business. These business bloggers utilize at least 5 different ways to generate traffic to their blog site.
56% of current business bloggers state that their blog has helped position their company as an expert in their industry. Remember, by the very nature of consistent blogging, you become the expert. How much does that mean to your business?
I can’t stress enough that, if you don’t have a blog set up for your business yet, you are miles behind your competition at the monent. No need to panic though, because there is still time to get a blog online and start posting as soon as tomorrow!
In my next post, I cover how you can research your competing blogs and make yours better.