Promoting Your Business Successfully
Although you know you are the ultimate expert of your business product or service, knowing how to promote your business is a totally different animal. Your original business plan may have involved the money needed for the start up, searching and renting a good location, compiling your store fixtures, lining up an accountant, etc. Oh [...]
Use Your Blog To Be A Leader In Your Field
World renown marketer/author Seth Godin says that in order to have a thriving business today, you have to be a leader in your industry. Don’t follow what other businesses or your competition is doing. Blaze your own path in marketing your product. Even in the design of your product or service, you should be a [...]
4 Effective Ways of Attracting Customers To Your Business
There are 4 effective ways to attract customers to your business. We will list them without emphasis on the importance. Print advertising Online presence Press release Special events Let’s take a look at print advertising. While our main philosophy is to get most of your advertising “bang” on the internet, we also believe in print [...]
Blogging Communicates With Your Audience
To be a successful blogger, you have to be committed to making coversation with your audience. Once you research and confirm who your audience is, you can target your content you generate, and therefore generate a loyal following. Here is a video that covers just this topic of using blogs as a conversation tool with [...]
Marketing Your Business Beyond Your Blog
You may have heard that all the rage is blogging and your business should be blogging and not only that, but blogging should be all that you need to market your business. It must be apparent by now, blogging, social media marketing, print advertising, radio spots, coop advertising all work together to get the word [...]
Blogs Communicate With Your Customers
Since the start of this blog in 2006, my view on the function of a blog has not changed. Blogs communicate with your customers. Blogs are a two way communication with your audience. Always remember that. When making blog posts, remember to provide timely news about your product or service. Address the concerns of your [...]
Make People Connect With You Through Your Blog
Well known marketer and blogger, Seth Godin, explains that your small business and your blog is the center of how you connect with your “tribe” or customer base. It is now, more important that we connect with our audience as an indispensible source of information and products to our customers as never before.
Blogging is a Life Changing Event
World renown business management guru, Tom Peters has been profoundly touched when he first stated his personal blog. Blogs not only are valuable tools to market your business, it is also a ground breaking method to communicate with your customers in a way never before available.
Blogs Give Competitive Advantage For Selling Your Product
Business to business marketers can get a big advantage over the competition. The current trend is favoring the business who is online and can get the marketing message to the target audience in the fastest way possible. How do you do this? By tapping in to the use of blogs and social media. Blogs get [...]
Blog Tips – Link Building for Getting Found Online
You should always be building backlinks to your website or blog in order to make it found on the internet. After all, the reason why you are online in the first place, you want your customers to find you. By having backlinks or other websites link back to yours, it shows the search engines that you [...]
Blog Tips – Write Posts With End In Mind
When writing blog posts, have an end in mind. In other words, think, in advance the point you are trying to put across with a call to action at the end. The call to action can be, joining the mailing list, coming in to your store to take advantage of the “internet” discount, or attend [...]
Offline Promotion of Your Blog
There are many ways you promote your blog offline. By offline, we mean promoting your blog through means outside of the internet. Here are just of the ways you can achieve this. Word of Mouth Passing Out Flyers Visiting Businesses Email Blast Hosting Open House/Offering Free Seminars These are the most effective way of promoting [...]
RSS Feeds and Your Blog
RSS stands for “real simple syndication.” This is a process where visitors can easily subscribe to your blog and keep up on any new content that is generated on your blog. Every blog software comes with this feature. Video below describes this process.
Market Your Blog
When marketing your blog, make sure you give attention to several marketing channels at the same time. Spend time on no less than 4 different ways of getting the word out about your business. Some ideas are; feeding daily content to your blog, give more attention to your Facebook fan page, do some Twittering, attend [...]
Blogging Is The Best – Tom Peters
There is a great, but very short video that captures well known author, Seth Godin and business management guru, Tom Peters in a discussion of blogging. I’ll let the video do the “talking.” Enjoy.
