Successful Blogging
If you strive for successful blogging, you must plan out your blog to include delegating the “tedius” tasks to others. Remember that no one person is successful in business by themselves. They had the know how to pick the right people to run the day to day operations of the business. It is important that [...]
Build Community
If you’re not using your blog to build a community, you are falling behind your competitiors! The competitive market in which you are selling is only going to get tougher. You have to realize that just making one sale per customer is not going make you profitable. The old adage in business, “if you don’t [...]
Content Management System
You might have heard the term contact management system in the internet marketing circles. The most common definition of a content management system is the database programs that management customer contact and customer relationships. You might remember the out of the box programs called ACT!, Maximizer, and Salesforce.com. These were, and still are used for [...]
Know Your Target Audience
When marketing with your business blog, know your target audience. It is the difference between profits and losses in your business if you don’t know the demographics and buying habits of your customers. So when making your next blog post, think twice before planning out what you are going to say. Is your market interested [...]
Blog Tips – Promoting Your Blog
There seems to be confusion on how to promote your business blog in the total mix of marketing your business. Keep in mind that you should be always marketing your business. If not promoting your blog today, submit an online ad, or make cold calls or do something. Business owners often forget to do the fundementals [...]
Blogging Content
In order to maximize your blog content, you need to focus on three things. First, your post heading is most important. In order for search engines to successfully find your content, what you put in your post header is going to be the key to attract your target audience. If you sell widets, you better have [...]
Market Your Business In Tough Times
Billionaire Richard Branson has some valuble tips on marketing your business in tough times. He mentions getting a good PR person on staff or even part time and think of fun and innovative ways of getting your brand or business out there. What he touches on is “attention” from your target market. In tough economic [...]
Business Blogger
Blogging is definitely mainstream now and any business needs to be on it now. MSNBC interviewed two interesting people who look at blogging from both a personal and professional point of view. When blogging, make sure you have a strong passion for what you are blogging about. This translates very well for a business blog. [...]
Giving a Free Seminar to Attract New Business
Having a slow sales month? Why don’t you promote a free seminar or open house to get new customers? This is a great “underground” method that most businesses are not using enough of to gain new customers in a down economy. What is great about these events is that it is doesn’t cost much and [...]
Email Marketing to Bring Sales to Your Business
One of the best ways today to attract new customers and also to keep your current customers is with email marketing. Email marketing simply stated is getting both prospects and customers to voluntarily opt in to your email list. With your email list, you can keep your list informed on promotions your business is having [...]
Promote Your Blog by Passing Out Flyers
One of the most effective way of promoting your business blog is through passing out flyers of your business. It does not have to be a “Madison Avenue” design…a simple flyer that you designed on your own “publisher” type of software will do. Just make sure you have your logo and contact information at the [...]
Advertise Your Blog by Word of Mouth
Of all the different methods to advertise your business, the very best way is word of mouth. Now it isn’t just getting others to spread the word about your business, it has to be a strong recommendation about your business that counts. Think of it, simply telling someone that you know about a business is not going [...]
Blog Marketing By Spreading Ideas
Marketing expert Seth Godin talks about spreading your ideas/products to get the attention of your target market. He explains that true business success comes from taking advantage of distributing your ideas in such a fashion that it catches on and spreads from one customer to another. It reminds me of another concept he wrote about [...]
Your Brand and Your Blog
Branding of your business is one of the most misunderstood marketing technique today. For most, branding simply means putting your logo on everything you can get your hands on. To others, it means making more TV commercials. Branding is not a “thing” but rather, a “process.” It is the process of conditioning your target market [...]
Blog or HTML Website
There is definitely great debate on whether you should have a blog as your main site for your business or a “plain old” HTML site. There are pros and cons for both. A blog is the easiest way to set up a site on your webhost and start adding content right away. An HTML website [...]
