Social Media and Blogs

By Bruce · Sunday, December 20th, 2009

One topic that I don’t talk about as much as other bloggers is social media and how many bloggers “connect” their social sites to their blog. I am talking about “Twitter,” “Facebook,” “Myspace,” “Friendster,” and many other sites that you may already be a member of.

Granted, all these sites are very popular now, but for business blogging, my take on it is…use your blog as your “social media” site only. Yes, you can connect your blog to the social media sites but don’t count on it heavily as you would on your blog. Your blog is going to be more benefit to you in the long run. Blogs are the future and taking over how websites are made and being used. As mentioned in previous posts, blogs are made to attract search engines and to be interactive with its visitors. This is all that you need for your blog to do….everything else is promotion.

Imagine your day, checking your email and posting to your blog. That is manageable. But try managing your day with checking email, posting to your blog, THEN updating your Twitter, updating your Facebook “wall,” checking incoming mail from Facebook, and going to check your Myspace, etc. Can you see how much time is wasted solely on so many options you have and to keep updated? And what about the ongoing “game” of trying to figure out how much of the people you keep in contact with are your “targeted audience.” It can be a mess!

Truth is, there is little proof that the masses of followers or the people that you follow are your target audience. Yes, they are a “chatty” bunch, and can improve your comment count but in the end, how many are converting into “paying” customers? Just something to think about…