Promoting your business blog
I often am asked for more tips on how to promote a blog. Yes, once a blog is online, it is already “search engine optimized” to a certain point. With your blog post, your key words and phrases in the posts, and tags and categories all attached to each post, you would seem to think that is all you have to do. Well it is true that all the forementioned will already happen because of the blog’s built in function, but there are even more promotion avenues you have to take to make the blog grow an ever expanding audience.
We will go over the obvious and not so obvious ways here.
First, make sure you are telling everyone about your blog. In your daily phone conversations, get togethers, face to face conversations, even when visiting your doctor.
Here are the additional ways to promote your blog:
- making comments on other blogs with back links to your blog
- passing out flyers with your blog web address along with a short note on what your blog is about
- getting others to spread the word about your blog
- putting your blog web address as a “signature” in all outgoing emails
- joining online groups with similar interests and making entries there with back links to your blog
- if you are daring, start your own social network site (free) at www.ning.com and moderate your own “group” with like interests and make sure you blog web address is all over this group site that you made
In the end, it comes down to how creative you can be to promote. Offline promotion is just as important as online promotion. Remember that there are no rules to promote a blog. But you should start with all the tips offered here first.
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