Marketing Your Blog – Offline Techniques

By Bruce · Friday, June 19th, 2009

The golden rule here to make sure you market your blog both online and especially offline.

Here is a practical list for marketing your blog offline:

1) Send postcards out to your prospect, vendor, customer lists with a simple reminder or announcement of your blog.
2) Attend as many networking events that you can and pass out either a business card or a card advertisement that has a simple design that points people to your blog URL.
3) When talking to each and everyone on the phone, whether personal or business mention your blog and how they can visit it.
4) This is actually an online technique, but make a “signature” file and add to all your email closings. A signature can be a little “motto” of your business along with your return physical address and URL to your blog.
5) Register for trade shows and make a banner with your URL address for your blog in as large as letters as you can to draw attention.
6) Get advertising specialties made with your blog URL address on it, such as pens, mouse pads, post it notes, etc.

In closing, make sure you promote actively each and everyday. You will see, that in time, there will be “critical mass” of when you promoted your blog both online and offline that will snowball into tons of new visitors to your blog everyday.