Is Social Media Dying?
These days, who hasn’t heard about the new social media sites like Twitter, Facebook, Myspace, etc., and many of the video sites that tout being able to connect to thousands of people online. First, I need to ask, how much time do you have to keep connections with, maybe 20 people, much less, hundreds or thousands? I have a hard time keeping in touch with my 35 real life customers. Never mind that, what about the 50+ people who email me regularly for either business or personal reasons?
It seems that we are being bombarded with more “noise” in our lives whether it be in the form of advertisements or so many other forms of mass communication that we come in contact with. Somewhere it is written in the advertising trade publications that each day, we are exposed to over 50,000 references of advertisements through sight, sound or smell? How can that be? Well, it could be true, given that if that number of advertisements are being thrown at us, that we are not going to remember any of it. Actually it proves out that, if we are exposed to that many ad messages daily, it is no surprise we do not retain the messages given.
This brings me back to the social media like Twitter and Facebook that has taken over many peoples lives. For the people who have all the time in the world, more power to them for keeping up with all the followers and followed. For us business people or serious bloggers, how does this media serve us without being part of the problem or ineffectiveness of true “networking?”
In the end, we have to find ways to maximize our time, for time is very valuable for all business people, whether online or offline. We need to cut out “time wasting” activity and reel in what kind of “time” makes us money.
For online marketers and offline, brick and mortar businesses to prosper into the future, we all need to focus on where we place our priorities with our time. I am afraid that social media is a “fad” until it can be made useful and more complementary to our “money making” time.
Give me your thoughts here….
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