How to Make Your Blog Popular

By Bruce · Sunday, July 4th, 2010

Quite often I get questions from my customers….”how do I make my business blog popular?” Since the main purpose of the blog is to atttract attention and grab new readers as well as retain current readers, that would make sense, wouldn’t it

It can be hard and easy at the same time. First, you need to know your customer completely. Where do they “hang out” on the internet. Get yourself in their “space” where they are and make your presence known.

An example, let’s say you are a home repair business. Go to other home product or service related websites. If you can make helpful comments, go there and make them. Make sure you leave your real name (of your person) and a backlink to your business blog. Now, there is an interesting strategy that goes along with this. You seek local customers who live in your physical area so they can go to your business to actually buy your product or service. First thing is to go to the local directories.

Here are a few local directory sites that you can list your blog for free.

www.usa-local-search.com
www.citysearch.com
http://www.areaconnect.com/
http://www.cityslick.net/
http://www.localpages.com/
http://www.thinklocal.com/

Also, give out a flyer or printed card with your blog URL and give them incentive to spread the word to their friends and associates in return for a discount or gift.

The object here is to promote consistently to every avenue possible and within reach that is cost effective. You will find that eventuall, your business blog will become popular.