How to add content to a blog

By Bruce · Friday, March 13th, 2009

One the most important things to add to your business blog is the content. Content can be defined as written information, recorded audio information, digital pictures, video, advertisements, visitor generated comments, and anything else that can be considered information provided on the blog for the visitor to consume. Quite often it is a combination of these items, but most often is soley a written post. Now written posts are probably the most valuable content that you will see on a blog. But to make the written post more attractive to the visitor, it is usually reinforced with a picture or video to help get the point across. If a blog is “text” heavy with hardly any visual media, you may not attract as many visitors because words alone can get “boring!”

Remember, we mentioned in a previous post that video is THE thing to attract visitor traffic along with the written post. Adding video as content gets you traffic in two simultaneous ways. First, your written post is recognized by search engines through the meta tags and words and phrases that is contained within. Secondly, your video is also tagged with words and phrases that also relate to the niche and topic of your blog site. So, you really get visitor traffic from those two sources at the same time. Now one big difference right now, is that more and more people are searching video hosting sites such as You Tube, Vimeo, Viddler, Metacafe, Yahoo Video, Google Video, My Space TV, and the list goes on. Each video site has their own indexing system so when you upload your video to their free site, you can “tag” the video with search words and phrases. When you use a video host site, you grab the code that directs the visitor to the host site and “embed” it in your blog. So in essence, the embed code is a “place holder” for redirecting the visitor to see that video. Don’t worry, it does not redirect the visitor from you complete blog!

There are many questions we get asking why not “host” your own video on the webhost that your blog “sits” on. Well, the reason why you do not want that is because video uses so much storage and bandwidth. It would only take a small amount of video clips to fill up your webhost space and you could be subject to additional charges for storage. The one trade off in uploading your video to a free video hosted site is your are also “advertising” the video host site because it has the logo of that company usually in the lower right corner. A small price to pay for allowing the video to be seen on your blog!