marketing your business
Blog Tips – How to Make Your Blog Wildly Successful
After interviewing a new blogging client, I was asked what made a successful blog. Whether it is for personal or business, I am convinced that you have to be passionate about the niche or topic of your blog. If you own a business, it should be a “labor of love” to operate so it is [...]
Blogging Profiles – Why Blogging Works
I am an avid follower of fellow blogger Denise Wakeman of “BuildaBetterBlog.com” She is one of the members of the original “blog squad” with Patsi Krakoff. I think they both went their separate ways now but I do keep track of what each have been doing in the blogosphere. They are both still active in [...]
Blogging Tips – What Makes a Good Blog?
I am a big fan of blogger Jim Kukral. He has been blogging since 2000. I have a great video interview with him revealing his take on what are good qualities of a blog. This would apply to a business blog as well as personal blogs. Pay attention to what he talks about regarding search [...]
When to Outsource Blog Duties
Blogs are definitely work and it takes dedication and persistence to keep it up. I liken blogs to “old school” newspapers. Every single day, subscribers are counting on daily delivery of the newspaper to consume their news every day. What goes on behind the scenes is that the publisher has full time reporters, editors, sales [...]
Blog Content To Get Attention
Blog content should “wake” people up! Yes, not the usual boring and non relevant stuff. It should be valuable enough to grab the attention of the reader and make them come back to your blog again and again. How do you do that? Content has to have: Variety Original ideas Address the problems and concerns of [...]
How to Increase Your Email List Opt In
One of the most effective ways of promoting your business is through building your email list. The most common and easiest ways is by offering a free giveaway booklet (digital download) in exchange for getting someone’s name and email address. This is very important because it allows you to generate a very targeted audience for [...]
The Secret to a Successful Blog – Have a Cause
Today, we offer a most valuable blogging tip. If you want to attract the most attention to your blog while generating a large “fan club” to your company, have a cause that you are fanatical about! Yes, if you represent outstanding customer service, or are the only business that practices “going green” philosophy, these are all [...]
How to Raise Your Blog Ranking With Backlinks
I am an avid follower of blogger David Risley. He made a great video on the topic of backlinking, which I will be soon releasing my own online program on this. In order to help make your blog get more visitor traffic and also raise your blog in the search engine rankings, this video will [...]
Blogs Build Brand
For many small businesses, branding itself can make or break how much profits you can make. It may seem that business branding would not make much of a difference but it can. If you remember the old TV and radio shows, most of the taglines or slogans are still memorable today. The Alka Selzter commercial, [...]
Business Blogs Build Credibility
One of the most important benefits of a business blog is how it can build credibility. In my past seminars that I gave, I stated that once you start a business blog, you become a publisher. Along with publishing, you also become the “expert.” There is one additional benefit of being the “expert” in blogging….you [...]
