develop purpose of your blog
Blogging Communicates With Your Audience
To be a successful blogger, you have to be committed to making coversation with your audience. Once you research and confirm who your audience is, you can target your content you generate, and therefore generate a loyal following. Here is a video that covers just this topic of using blogs as a conversation tool with [...]
Redefine Purpose of Your Blog
As you blog into the next year, make sure you do a “re-check” on the purpose of your blog. Nothing stays the same forever. As a matter of fact, if your blog is not evolving, then it is getting stagnant. By that we mean the same look, feel, same content, etc., is going to make [...]
Visit Other Blogs
Do you want to be a better business blogger? Go out and visit other blogs. You certainly cannot operate in a blogging “vacuum,” here. You have to know what your competition and business partners blog about. It could give you ideas for what to write about in your blog. You may even stumble on a [...]
Blog Content Strategy
More than ever before, you need to carefully plan out your blog content strategy. What is content strategy? It is all about being on topic with your blog. Remember, with each post, you are making your blog more relevant to the people who are searching for what you provide from your business. Here is a [...]
Position Your Blog Message
For your business blog to be effective, you must clarify your message. When someone visits your blog, can they “figure out” in an instant what it’s all about and can they find it useful for them? Remember that people, for the most part, do not stay on a website for long when “surfing.” You have [...]
Don’t Be Discouraged When Blogging
Every now and then I get calls from my students that tell me they don’t know where to go with their blogging. Is it “working?” “How come I don’t have thousands of comments on my blog?” “Why isn’t my affiliate links not being clicked?” These and many other questions are on the mind of bloggers. [...]
Is a Business Blog Right For Your Business?
I find that many people who own a business, especially a “one man” operation doesn’t really know if they are up to the task of starting a business blog for their business. Let’s examine the pros and cons. PROS: First off, blogs are the perfect online vehicle to get noticed by people who are interested [...]
Blog Purpose
When you blog, you are not only blogging for your business, you also have a greater purpose. It’s to develop a relationship with your customers and visitors. As mentioned before, a blog provides a “conversation” with your audience. When you “converse” with your audience, you develop that relationship. What is a relationship? It is developing [...]
The Secret to a Successful Blog – Have a Cause
Today, we offer a most valuable blogging tip. If you want to attract the most attention to your blog while generating a large “fan club” to your company, have a cause that you are fanatical about! Yes, if you represent outstanding customer service, or are the only business that practices “going green” philosophy, these are all [...]
Blogs Communicate with Your Audience
When blogs first came into the mainstream about 7 years ago, the intention was to carry on a “conversation” between the blogger and the blog visitor. It has never been more true today. Before you even start your own business blog, make sure you understand the overall purpose of it. You operate a business, you [...]
Developing a Focus On Your Blog
One of the most important ways to make your blog successful is to have a laser sharp focus regarding the topic of your blog. Since I concern myself with helping “brick and mortar” businesses get online presence in order to get more customers, my main topic is about using blogs to achieve this. If you [...]
What Not To Do When Blogging
During all these posts I have been hounding everyone to get a blog to promote their business, or their views on life or anything they have passion for. Now for the major “don’ts” when blogging. Here they are folks! DON”T EVEN START BLOGGING IF: You don’t intend on posting regularly to your blog You don’t [...]
Blogging Best Practices
When publishing your business blog, there are ways to increase its value by way of “best practices.” By this, we mean to have in place, a strategy where the blog will be a” complete package” to complement your business. It must have quality content. Think of a good book you last read or the types [...]
How to get started in business blogging
Before you start putting up your business blog, remember that you have to outline your plan. First, you must define the purpose of the blog. Do you want more sales? Do you want to provide more value to existing customers? Are you trying to develop a referral system whereby allowing current customers to refer more [...]
