Enjoy the video.

Wordress began in 2003 when matt mullenweg and his development team decided to make an open source coded blog platform. By keeping it “open source,” it means that no one has to buy the code to make blogs….it’s free! Since it’s humble beginnings, in 2003, WordPress blogging software has been downloaded millions of times and now powers hundreds of thousands of personal blogs to multinational corporations around the world. The team of developers are dedicated to keeping up on the updates to make the blog platform even better.

Blogs were originally meant to be personal online diaries, but now they have the capability to full out content management systems. This is the reason large corporations are now using this as their foundation of their websites. There is a movement to go from outdated HTML websites to the blogging platform.

The one main reason why users are attracted to WordPress blogging platform is how easy it is to use. Gone are the days when you had to hire a very high paid webmaster to set up, design and manage a business website.

Once up and running, a WordPress blog can be maintained by a “non-techie” within a matter of hours. I have proof of this because I have personally trained my clients for one full day and from then on, they were writing and inserting their own blog posts and moderating comments like a pro.

WordPress blogging platform is also at home with experienced webmasters and developers too. Because this is an open source code, techno “geeks” can get inside the PHP and CSS code of this platform and tweak it to their heart’s content.

It seems that WordPress will “rule” as the blog platform of choice for years to come.

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Well the newspaper publisher certainly understands their responsibility. It is to work as a team to ensure the news is delivered on time and delivered accurately to their customers.

On the same hand, it is your responsibility as the publisher of your own blog to make sure you, as a team of “one” gets the blog content out in a timely and reliable manner. Now we all get “busy” every once and while and sometimes we cannot deliver the blog content on the schedule we originally promised the subscriber base. Every now and then your subscribers will forgive you and will still come and visit your site. But when it gets inconsistent and now your subscribers are not sure when you are going to add your next blog post, that is when you get in trouble. You see, your blog visitors are a fickle bunch. Once they get a feeling that your blog cannot be counted on regularly posted content, visitors will not come back. It is human nature. Also, you are not doing the search engines any favor! Search engines will not come back as often either and there goes your search engine ranking.

So, when you get to the point of not being able to reliably add content on your regular schedule, it is time to outsource content generation to someone else. You can go to many different sources to write your content for you, also having them insert the content to your blog. Whatever you can afford, make sure you add content at the least, twice a week. If you can post every other day better…..every day, is the best!

If you watch TV lately, interviewer Larry King, Red Sox pitcher Curt Schilling, President Obama, Politcal Columnist Arriana Huffinton, Singer Mariah Carey, just about each governor from each state of the union in the USA, and literally millions of famous corporate brand names have blogs. Do you know why? They know that blogs are the best way of getting the attention of their customers, their allies, their constituients, and attract new followers.

Blogs are here to stay. I predict that blogs will outlive Twitter, Facebook and many other social media properties out there.

Blogs currently are replacing all regular “old school” HTML websites. The ease of making changes to websites by non-techical people along with the “built in” code that “pings” search engines along with robust SEO attributes makes for the blog being the “power house” of website making.

Blogs will be relevant for years to come. The SEO functionality, the ease of use, the most flexible platform, all contribute to making the blog the main staple of any type of effective online site.

To be more realistic, manage your blog in the most simplistic way. You want to offer value and quality to the visitor but also don’t overdo the varied options they have to choose from. Less is more, in the design of your blog. Keep neutral colors in the design to be pleasing to the eye. Keep as simple and as low numbers, the number of navigation buttons in your header.

Keep consistent on how you post. If you post everyday, then keep posting everyday. If you choose to post once a week, then make sure you keep with that schedule. Whatever time you give to your blog, just make sure it is consistent. Your views will come to expect when you add content and continue to visit during your predictable schedule of posting content.

Managing your blog can be a most powerful tool you can use to attract a sizeable following.

Division of Labor

What a great concept. The bloggers write, the video people produce videos and insert them, the art and graphic department handles all insertions of graphics and pictures. If you have an “army” of people handling different parts of the daily responsibilites of blogging, it is no wonder they stay on top of the search engines and control hundreds of thousands of unique page views which, in turn makes boatloads of money with their blog sponsorships and banner ad rentals there.

What is a “CMS” site? As defined in www.wikipedia.org “A ‘web content management’ (WCM) system is a CMS designed to simplify the publication of web content to Web sites, in particular allowing content creators to submit content without requiring technical knowledge of HTML or the uploading of files.”

“Usually the software provides authoring (and other) tools designed to allow users with little or no knowledge of programming languages or markup languages to create and manage content with relative ease of use.” This is what blog software does.

“Most systems use a database to store content, metadata, and/or artifacts that might be needed by the system. Content is frequently, but not universally, stored as XML, to facilitate reuse and enable flexible presentation options.” Blog software is built to lay upon an SQL database within the webhost.

“A presentation layer displays the content to regular Web-site visitors based on a set of templates.” Most blog software allows for interface of weblog templates.

“Administration is typically done through browser-based interfaces.” Blog software includes an administrative panel to control the insertion and modification of content.

So, as you can see, with the above features built in, a full flegded website for a business can be constructed.