What you have to do is make a list of topics you plan on talking about in your blog and keep track of the number of times you write posts about each. I prefer to balance out the types of posts I make to appeal the widest readers of my blog.

Content can be in the form of blog posts, pictures and videos. If you consistently insert these items, you can’t go wrong in appealing to your audience.

Currently the best form of content (other than text posts) is in videos. Videos have proven to be very effective in generating a lot more views for your blog. Another popular way of getting your content useful is to comment on other people’s blogs. I personally found that, after commenting on one other blog, I received 20 backlink visits from that blog within one hour after posting. Very dramatic results.

What it comes down to is to generate content on a daily basis. I used to post once or twice a week but now, with more “blog” competition, I find that posting once a day keeps my stats very active. It doesn’t have to be a long drawn out post. A post of 150 words is all you need as a minimum. Just keep on writing!

What I love about this event is you can meet so many other bloggers who have the same passion as you regarding blogging online. The trade show is a must see. There are several hundred booths that cover everything from podcasting, SEO, blog platforms, social media, website templates, article writing, and so on.

Check out this event this year if you can.

How do you get to know your audience? Simple, get yourself in front of you potential audience that you are catering to.  The most obvious and easiest way is to join online groups, forums and comment on other industry related blogs. This is how to engage immediately with your core audience. Remember that these people will gravitate towards you if you have something of value to offer.

When entering a forum or established group in your industry, kindly introduce yourself and start participating in meaningful “conversation.” There will be a lot of discussion threads so make sure you only pick the ones where you have some expertise or something meaningful to contribute to. You will gladly be accepted into the “group” if you prove yourself as helpful and friendly.

Forums and groups have a way when you registered as a user, to enter your URL back to your blog site or any site you want people to return to when click on your name to get further information on you. This is how the long term benefit comes back to you.

In the end, the object is for you to reach out online to your targeted audience in order to gain readership to your blog.

On the other hand, a blog has a very user friendly administration area where they can add their own content. Yes, the learning curve is still there to add content, but it only takes maybe days, at most to learn.

You can find so many resources on the internet, whether through video or articles that you can find out for yourself that can teach you how to manage a blog.

For the long run, blogs are your best bet because, not only can the owner of the site manage it, but they can also grow the blog, with gaining more knowledge of how to creatively add features to it. Some of my clients who knew nothing of how to manage a blog, learned how to insert a post, moderate a comment, and add a picture in less than a week. From there, they will learn how to insert videos, add their own widgets and change the layout of the blog.

I found a great video here that shows what kind of equipment he takes with him when he travels the world and still manages to post  regularly on his blog. Remember, just because you are away from home doesn’t mean you can’t keep up your blog! Enjoy.

We are an online society, and it has taken on the world stage. I truly believe that in order to survive into the future, you need an online presence. Often, in my seminars, I even intruct my students to reserve their own name with a domain name company. You can always use it in the future.

Branding plays a key in the success of your business and personal success. If you brand your name, or your businesss, a blog can do that.

If you have not had any writing experience, I suggest you brush up on writing skills. When you start a blog, you become a publisher. When you become a publisher, you are responsible to write consistently.

I am often asked by bloggers, “what can I write about?” You should look everywhere around you. What is happening in your industry? What is happening on TV that pertains to your industry. What humorous things are happening in your industry. What kind of tips and tricks can you reveal to yuor audience. There is literally unlimited amount of things to write about in your blog.

Remember that your blog is an extension of you and your experiences and dreams and hopes. Share this with your audience and your will get a following and soon, paying customers.

Facebook currently has over 500 million users online around the world. There are approximately over 100 registered users of Twitter and there are over 126 million blogs in the world.

Just with the Facebook and Twitter use alone, you have many possibilities of getting people to come to your blog to visit and become your “followers.” Now it can be a challenge if you are attempting to attract a local following to your business physical location, but that doesn’t have to stop you there.

When I teach people how to blog for their business, I also tell them that once the blog goes online, it becomes “worldwide.” This is something that should get your creative juices flowing with making digital products in the form of info products to sell to your “following” outside your local area.

Just think, if you owned a golf equipment shop. You originally intended on putting up a blog to get an online presence and to drive people, through local search of your blog, to visit your physical location. Well now you can think of serving two types of customers, the local market and the rest of the world!

This marketing of both the local and worldwide audience presents an opportunity to get the attention of everyone who visits your blog from being referred from Facebook or Twitter. With the blog software out there now, you can enable your Facebook visitors to go to your blog, your blog visitors to go to Facebook, and Twitter to do the same. Now at first, people coming in from these social media sites would not be “targeted,” in other words, it will have no value to your business. But eventually, there will be the type of people that will be interested in your product or service. These people will become your recurring visitors and eventually become cash paying customers.

So, although social media is a valuable resource to get customers, remember that, since the internet is always changing, what could be popular today may not be as popular or effective a year from now. Be ready to change when the trends to market your business change.