Business blog as a “feeder” site to your main website
If you already have a main website that contains your online “brochure,” adding a blog can act as a “feeder” site to your main site. In other words, your main site, which is a static site with no real value in attracting traffic, can get traffic funneled to it from the related blog. So, if you use a blog as a separate site, with a separate IP address, traffic that the blog attracts can be referenced and directed to the main site.
Here is how you do it. Blogs by their very nature are dynamic and have built in mechanisms for attracting traffic and the attention of the search engines. For example, the way the blog is made, it automatically “pings” search engines when a change to the blog is made such as a new post. Other ways a blog attracts traffic is through tagging, catergories, even the post title adds the focus of what the content is all about. And most of all we can’t forget all the words in your post referencing the niche or industry that your blog is about is “scanned” by the search engines that help drive a targeted audience to it. This does not include the additional “widgets” such as “site maps” and ”All in One SEO,” plugins that can further enhance the attracting of the search engines.
So, when thinking that your business has a web site so you really don’t need a blog, think again!
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