Building community with a blog
In order to survive and thrive in the down economy, it is now more important than ever to build your “fan base,” or “community.” By this, I mean attract like minds that are interested in what you have to say regarding your product, service and industry. By nature, we are creatures that are looking to “belong.”
NASCAR, country clubs, car clubs, frequent flyer clubs from airlines, Sam’s Club, etc. We join these groups because we share a common need to seek the information or products that each business provides. We never tire of the membership because it is part of what makes us excited and interested. Now the provider of the product or service must be timely and provide tremendous value to all of its followers.
Once inside the club, most members share stories, seek more information, and have a sense of “commraderie” with the other members as well as feeling akin to the business owner who is the source of the product or service.
A successful business blog can generate this community by presenting new and interesting material for its’ audience on a regular basis. As stated before, the owner of a blog becomes a “publisher” responsible to “feed” new and informative content to its readers. The upside to all this is in customer loyalty to your business and repeat sales. Your blog following will gladly buy anything from you because you are a trusted and likeable.
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