Blogs Build Community = Profits

By Bruce · Monday, August 16th, 2010

Everyone wants to belong to a club, a family, a group that they can relate to. It is “hard wired” in human beings that we relate to other human beings in order to survive. Anthropological scientists say that we are social beings.

Social media such as Twitter, Facebook, My Space and most notably, blogs, answer this inner need for us to relate to others with similar interests or passions. When this congregation of people come together for the purpose of belonging, a true ”community” is formed.

Now, it is the social media owner’s responsibility to keep that bond with the community. Bloggers are the best example of being the “leaders” of the community. The visitors that come to these sites are very loyal to these sites because of the passion that the blog owner evokes with the community.

From a business standpoint, blogs lead the customer base, who are the “community” of the business. Say you own a restaurant in your local area that has the most delicious food and people just talk about day and night. They are raving “fans” of your restaurant and are literally “free” billboards advertising your establishment every single day.

Once you build community, you have built a foundation of a successful business that will last for years to come.

Remember this when you start your business blog. It can affect the success of your business more than you are aware. Building community = recurring profits.