Blogging With Social Media

By Bruce · Thursday, August 26th, 2010

Blogs, Facebook, and Twitter seem to the be “triad” of communicating with the most people online. Remember that, with these three social media sources at your disposal, your business is in front of as many of your targeted audience as it can get. But it takes a lot of work.

Facebook currently has over 500 million users online around the world. There are approximately over 100 registered users of Twitter and there are over 126 million blogs in the world.

Just with the Facebook and Twitter use alone, you have many possibilities of getting people to come to your blog to visit and become your “followers.” Now it can be a challenge if you are attempting to attract a local following to your business physical location, but that doesn’t have to stop you there.

When I teach people how to blog for their business, I also tell them that once the blog goes online, it becomes “worldwide.” This is something that should get your creative juices flowing with making digital products in the form of info products to sell to your “following” outside your local area.

Just think, if you owned a golf equipment shop. You originally intended on putting up a blog to get an online presence and to drive people, through local search of your blog, to visit your physical location. Well now you can think of serving two types of customers, the local market and the rest of the world!

This marketing of both the local and worldwide audience presents an opportunity to get the attention of everyone who visits your blog from being referred from Facebook or Twitter. With the blog software out there now, you can enable your Facebook visitors to go to your blog, your blog visitors to go to Facebook, and Twitter to do the same. Now at first, people coming in from these social media sites would not be “targeted,” in other words, it will have no value to your business. But eventually, there will be the type of people that will be interested in your product or service. These people will become your recurring visitors and eventually become cash paying customers.

So, although social media is a valuable resource to get customers, remember that, since the internet is always changing, what could be popular today may not be as popular or effective a year from now. Be ready to change when the trends to market your business change.